In July 1976, Dun & Bradstreet, a credit reporting agency that provides subscribers with confidential financial and related information about businesses under subscription agreements prohibiting further disclosure, sent a report to five subscribers stating that Greenmoss Builders, Inc., a construction contractor, had filed a voluntary petition for bankruptcy.
The report was false and grossly misrepresented respondent's assets and liabilities because the petition had actually been filed by one of Greenmoss's former employees. On the same day, Greenmoss's president learned of the report while discussing the possibility of future financing with the company's bank, immediately called Dun & Bradstreet's regional office to explain the error, requested a correction, and asked for the names of the firms that had received the report so he could assure them of the company's solvency.
Dun & Bradstreet promised to investigate but refused to divulge the names. After confirming the report was inaccurate, it issued a corrective notice on or about August 3, 1976, to the five subscribers stating that a former employee had filed for bankruptcy and that Greenmoss continued in business as usual. Greenmoss expressed dissatisfaction with the notice and again requested the subscriber names, which Dun & Bradstreet again refused to provide.
Greenmoss then brought a defamation action in Vermont state court alleging injury to its reputation and seeking compensatory and punitive damages. At trial, evidence established that the error had been caused by a 17-year-old high school student paid to review Vermont bankruptcy pleadings who inadvertently attributed the petition to Greenmoss, and that Dun & Bradstreet did not attempt to verify the information with the company before reporting it despite routine practice to do so. The jury awarded Greenmoss $50,000 in compensatory damages and $300,000 in punitive damages.
The trial court granted Dun & Bradstreet's motion for a new trial due to dissatisfaction with its charge to the jury. The Vermont Supreme Court reversed the trial court's grant of a new trial. The United States Supreme Court granted certiorari.
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