After admission to the bar in 1972, appellants worked as attorneys with the Maricopa County Legal Aid Society. In March 1974, they left the Society and opened a law office in Phoenix that they called a legal clinic. Their aim was to provide legal services at modest fees to persons of moderate income who did not qualify for governmental legal aid by accepting only routine matters such as uncontested divorces, uncontested adoptions, simple personal bankruptcies, and changes of name.
To keep costs down, they relied on extensive use of paralegals, automatic typewriting equipment, and standardized forms and office procedures. After conducting their practice in this manner for two years, they concluded that advertising, and in particular the advertising of fees, was necessary to generate the volume of business required for the clinic to survive. On February 22, 1976, they placed an advertisement in the Arizona Republic, a daily newspaper of general circulation in the Phoenix metropolitan area.
The advertisement stated that appellants were offering legal services at very reasonable fees. It listed exact prices for the services, including $175 plus a $20 filing fee for an uncontested divorce or legal separation, $225 plus a $20 filing fee for an uncontested adoption, $250 plus a $55 filing fee for a non-business bankruptcy, and $95 plus a $20 filing fee for a change of name, with personal injury cases handled on a contingent fee basis.
Upon the filing of a complaint initiated by the president of the State Bar, a hearing was held before a three-member Special Local Administrative Committee. The committee recommended that each of the appellants be suspended from the practice of law for not less than six months. Upon further review by the Board of Governors of the State Bar, the Board recommended only a one-week suspension for each appellant, the weeks to run consecutively.
Appellants sought review in the Supreme Court of Arizona. The court rejected both their Sherman Act and First Amendment claims, concluded that the conduct violated the disciplinary rule, and imposed a sanction of censure. Appellants then appealed to this Court, which noted probable jurisdiction.
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