Written by attorneys · grounded in primary & secondary sources — see below
An expression attributable to private individuals or entities rather than the government. Such speech receives full First Amendment protection against content-based or viewpoint-based restrictions imposed by the state.
Sources & Authorities
How it applies
Common Examples
6
Trademark Registration Denial
Pulse Media applied to register a mark containing an ethnic slur used ironically to protest discrimination. The Patent and Trademark Office denied the application after a nonprofit complained the mark demeaned a national origin group. Because the mark constitutes private speech, the denial imposed an unconstitutional viewpoint restriction that failed strict scrutiny.
Monument Selection Dispute
Pavel Petrov donated a permanent stone monument to a city park criticizing local government policies. The city accepted several other privately funded monuments but refused Petrov's proposal. The refusal is permissible because the selected monuments are government speech rather than private speech.
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Cases
Casebooks
Defamation Credit Report
Paragon Construction sued Dun & Bradstreet after a credit report falsely stated the firm had filed for bankruptcy. The report was distributed only to a small group of subscribers and concerned purely private commercial matters. The limited circulation meant the speech received reduced First Amendment protection in the defamation action.
Dun & Bradstreet, Inc. v. Greenmoss Builders, Inc.472 U.S. 749 (1985)
Sign Ordinance Challenge
Paula Pierce posted temporary directional signs for her church services in a residential area. The town cited her under an ordinance that treated political and ideological signs more favorably than directional signs. The differential treatment constituted a content-based restriction on private speech that triggered strict scrutiny.
Reed v. Town of Gilbert, Ariz.576 U.S. 155 (2015)
Student Publication Funding
Phoebe Park submitted a religious student magazine for reimbursement from a university student activity fund. The university denied funding solely because the publication expressed a religious viewpoint. The denial amounted to impermissible viewpoint discrimination against private speech in a generally available funding program.
Rosenberger v. Rector and Visitors of the University of Virginia515 U.S. 819 (1995)
Disparaging Mark Application
Philip Powell sought to register a trademark using an ethnic slur as part of an ironic protest against discrimination. The Patent and Trademark Office refused registration after a nonprofit objected that the mark demeaned a national origin group. The refusal was an unconstitutional viewpoint-based restriction on private speech.
Matal v. Tam582 U.S. 218 (2017)
Common questions
Frequently Asked
4
When does speech by a private party become government speech instead?+
Speech becomes government speech when the government exercises control over the message and the public reasonably understands the expression as the government's own. Permanent monuments in public parks selected and installed by the government illustrate this shift even when privately donated.
Does the government violate the First Amendment by denying trademark registration based on the mark's message?+
Yes. Trademarks constitute private speech. A statutory bar on registering disparaging marks imposes a viewpoint-based restriction that fails strict scrutiny when the only justification is disapproval of the speaker's viewpoint.
How does the distinction between private and government speech affect a university's funding decisions?+
When a university creates a program to fund private student speech it must distribute funds on a viewpoint-neutral basis. Excluding a religious publication solely because of its religious viewpoint constitutes impermissible discrimination against private speech.
What level of scrutiny applies to content-based restrictions on private speech in a public forum?+
Strict scrutiny applies. A law that singles out particular categories of private speech for different treatment based on content or viewpoint must be narrowly tailored to serve a compelling governmental interest.
576 U.S. 155 (2015)Property
…escapes First Amendment strictures. See Rust v. Sullivan , 500 U. S. 173, 193–194 (1991). But regulated speech is typically private speech, not government speech. Further, the Court has said that, “[w]hen the basis for the content discrimination consists entirely of the very reason the entire class of speech at issue is…