Nanakuli Paving and Rock Company, the second largest asphaltic paving contractor in Hawaii, entered into long-term supply contracts with Shell Oil Company in 1963 and 1969 for all its asphalt requirements.
Nanakuli began paving operations on Oahu in 1948 and expanded into Honolulu in the mid-1950s, initially handling small jobs before competing for larger government contracts. In the early 1960s, Nanakuli negotiated with Shell to secure a guaranteed asphalt supply and discount in exchange for committing to Shell, which sought to expand its market share on the island through a half-million-dollar investment in terminals. The 1963 contracts included a supply agreement and distributorship providing a $2 commission, later supplemented in 1969 with additional volume discounts to finance plant upgrades at Nanakuli's Halawa quarry.
The 1969 agreements, signed April 1 and lasting until at least July 1976, consisted of a supply contract, distributorship, and volume discount letter paralleling a bank loan amortization for plant expansion. Nanakuli officials understood the price term Shell’s Posted Price at time of delivery to incorporate price protection at increases, based on negotiations with Shell representatives like Bohner, who maintained close weekly contact with Nanakuli, attended bid openings, and knew of projects awarded. Shell's Hawaiian representative Bohner was aware of Nanakuli's bidding economics involving asphalt and aggregate, and the companies painted trucks with Shell logos as a symbol of their partnership-like relationship.
In the Oahu asphaltic paving market, government agencies at all levels refused escalation clauses in contracts, leading aggregate suppliers like H.C. & D. and P.C. & A., as well as Chevron supplying competitor Hawaiian Bitumuls, to routinely price protect pavers by extending old prices for committed work or providing months of advance notice. Shell itself price protected Nanakuli during 1970 and 1971 increases, holding the old price for four and three months respectively after announcements, allowing Nanakuli to purchase committed tonnage at the prior rate. Nanakuli presented evidence of these practices through witnesses Grosjean and Nihei, and an affidavit from Chevron's Jameyson documenting protection on 12,000 tons in 1969.
Organizational changes at Shell in 1973 shifted asphalt sales to a new department with new management unfamiliar with the Hawaiian market or prior Nanakuli relations, coinciding with the Arab oil embargo's effects on petroleum prices. On December 31, 1973, Shell announced a price increase from $44 to $76 effective January 1, 1974, without advance notice or price protection for Nanakuli's 7,200 tons of committed work, despite Nanakuli's requests and meetings with Shell officials in California. Nanakuli filed suit in Hawaiian state court in February 1976 alleging breach of the 1969 contract, resulting in a jury verdict of $220,800 on the price protection claim, which the district judge set aside by granting Shell's motion for judgment notwithstanding the verdict. Nanakuli appealed to the Ninth Circuit, which reversed the judgment n.o.v. and reinstated the jury verdict.