Bishop Logging Company, a family-owned logging contractor formed in 1980 in South Carolina, traditionally harvested pine timber. In 1988, after its main customer Stone Container Corporation decided to expand hardwood production, Bishop Logging began investigating the feasibility of a fully mechanized hardwood swamp logging operation to meet increased demand while minimizing labor and accident risks. The planned system included a feller-buncher to cut timber, a mobile stroke delimber to process felled trees, and grapple skidders to remove logs from the swamp.
Bishop Logging approached John Deere Industrial Equipment Company, Construction Equipment Sales, Inc., and Denharco, formerly known as Hurricana, to determine if existing equipment could be modified for swamp conditions. Adrian Bishop, the company's president, investigated equipment from several manufacturers and observed demonstrations of a Hurricana delimber in Maine and grapple skidders in the Salkehatchee swamp. No fully mechanized swamp logging package was available for purchase at the time.
Bishop Logging ultimately purchased a Model 693D excavator equipped with a Koehring feller-buncher, a Model 690D excavator with an attached Hurricana stroke delimber, and three Model 548D grapple skidders with oversized tires. The gross sales price of the machinery totaled $608,899. John Deere provided its standard New Equipment Warranty, which limited remedies to repair or replacement of defective parts and disclaimed warranties of suitability, but agreed to extend the warranties despite the modifications and unusual swamp use.
The equipment experienced numerous mechanical problems shortly after being placed in operation in the swamp. John Deere, through CES, performed over $110,000 in warranty repairs. Bishop Logging filed suit against John Deere, CES, and Denharco alleging fraud, negligent misrepresentation, and breach of express warranty. Denharco was dismissed after filing for bankruptcy. The jury returned a verdict for Bishop Logging on all claims against John Deere, awarding $1,000,000 in actual damages and $1,200,000 in punitive damages. The trial court denied John Deere's motions for judgment notwithstanding the verdict, new trial, and new trial nisi.
John Deere appealed the judgment to the Court of Appeals of South Carolina. The appeal was heard on December 7, 1994, and decided on February 13, 1995, with rehearing denied on March 31, 1995.
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